Many parents fund their children's education in whole or in part. Even those who do not pay for education costs often provide accommodations, transportation and other living costs while their children are in university. Parents often co-sign loans and take other risks to help support their children's education. All parents share the responsibility of providing moral and emotional support to their children throughout their lives.

Today's high school graduates have advantages and obstacles that their grandparents' and parents' generations did not. Rules of Engagement is designed to help reduce the risk that parents take in emotional and financial investment in their children's future. One of Rules of Engagement's business strategies is to constantly explore relationships with government, institutions and business in an effort to drive the cost of services down for clients.